The mega trends in the automotive industry, for example the C.A.S.E. mantra (connected, autonomous, shared, electric), social mega trends, and technological innovation will significantly change perception, experience, and technology in vehicles. The client was aware that they would have to react to this in the coming years. There was uncertainty about which technologies to focus on, where most time and budget should be invested. Which technologies need to be addressed and when to create which specific user experience?

Creating a clear vision for future developments, to set a benchmark in the areas of user experience and usability, to identify relevant technologies, and the emotions and experiences that they generate. Creating a concept for the entire ecosystem: from marketing, distribution and sales to the use and maintenance of the vehicle. To create a technology roadmap for 5, 10 and 15 years in the future.